We are the largest and most technologically advanced, top Chinese cosmetic company with a wide variety of personal care products, skin care, oral care, health care, pet care and household cleaning products. Our trademarks have been registered in 183 countries and regions.

We own eight research and development centers across three continents, in four countries including USA, France, Japan and China, respectively named as : Longrich (Japan) Beauty and Health Innovation Center, Longrich (USA) Health and Cosmetics Research Institute, Tsinghua University（College of Life Science) Longrich Biology Institute, Jiangnan University Longrich Joint Research Center for Functional Foods, Longrich HQ Research and Development Center, Longrich Postdoctoral Research Laboratory, Longrich Academician Laboratory and Longrich French R Center, with international certifications from ISO22716:2007/GMPC, BRC, FFDCA, FPLA, just to name a few.

Besides the traditional sales, we also have a proven success in direct sales, in China since we obtained our direct selling license in July 2009, but also in some of the 50 countries and territories where our products are sold, moreover, we have branches in Malaysia, South Korea, Singapore, Thailand, Indonesia, Philippines, Russia, Ukraine, Cameron, Nigeria, South Africa, Hong Kong, Taiwan just to name a few.