position profile


account coordinator

x exempt
__non-exempt


purpose of the position:
to do great pr for great companies. this position is an integral part of an account team and provides pr support for a project, product or client. the focus on this entry-level account position is to execute the basics of public relations (research, writing, media relations, coverage tracking, drafting and coordinating production of press materials).

accountabilities:

media relations
• manage and fulfill requests from influentials (journalists and analysts) when appropriate.
• begin building editorial relationships with trade/local press.
• create and update media lists.
• utilize resources such as relationship database, library services, publications, websites, etc. to understand the audiences, interests and preferences of relevant influential.
• coordinate logistics and schedules for influentials regarding client events and projects through proactive outreach and/or on-sight support.

client service
• increase awareness and understanding for team and client by reading coverage daily about one’s client, competitors and industry.
• track and analyze coverage resulting from pr efforts and create clipping reports.
• research editorial calendars and recommend appropriate opportunities to target.
• assist in developing speaker’s bureaus. identify appropriate speaking venues for your clients, submit proposals to secure participation and supply relevant information.
• manage awards programs. identify appropriate awards opportunities for your clients’ technologies, draft and submit contest entries, track and report results.
• draft and coordinate production of press materials including press releases, fact sheets, backgrounders, customer profiles, client biographies, media alerts, email correspondence, etc.
• write and coordinate production of client materials including briefing books, coverage clip reports, status reports, email correspondence, etc.
• manage approval process for third party press materials.
• work with outside vendors (photographers, designers, clipping services, etc.) to enhance client service.

agency business
• meet we guidelines on best business practices including utilization, daily timesheets, accurate billing, timely expense reports, etc.
• add information to we database based on coverage, contact with and research about influentials.
• understand and utilize internal client service teams (editing, production, library, etc.) to ensure quality, comprehensive service to clients.
• participate in professional development classes, utilize employee education fund and shadow staff members for learning and continual improvement. actively share what your learn.
• participate in team or agency projects as assigned.

position competencies: (list competencies – max 10—from the leadership, management and professional categories, which describe the “how” for this position. the selected competencies should encompass knowledge, skills, personal traits and values for the position. expand the definition of the competencies as needed for this specific position)

• change management: manages and embraces change effectively; open to new ideas and ways of doing things; patient in ambiguous situations, demonstrates flexibility based on the situation at hand.
• client understanding: understands and applies client product and business knowledge.
• initiative: takes steps independently to get work done in the most effective manner. proactively initiates actions. anticipates needs and has ability to plan forward.
• knowledge sharing: increases knowledge and proficiency of the team and the agency; shares knowledge with others freely; embraces a mentor/coach attitude regardless of their role.
• problem solving: analyzes problems and generates alternative solutions quickly and accurately. can sort through complexities and distinguish unimportant or irrelevant issues from key components.
• productivity/multi-tasking: works hard and smart; effectively handles multiple competing priorities, and organizes to make the best use of resources, e.g. time, people, and money.
• responsiveness: demonstrates a sense of urgency to get business done in a timeframe that exceeds the expectations of the client.
• results orientation: can be counted on to meet and/or exceed goals successfully; is consistently a high performer; steadfastly pushes self and others for results; maintains an attention to detail while delivering results; plans for, generates and measures pr results.
• teamwork: works effectively and efficiently as a member of a team and has clear understanding of the value of a team; readily collaborates with others and recognizes the value of teammate’s contributions.
• understands we: demonstrates knowledge of we account team business goals and supports we business initiatives.
• written communications: writes clearly and informatively; varies writing style and content to meet audience’s needs. presents ideas and information in a compelling manner that captures intended audience’s attention. writes persuasively and effectively for positive or negative situations.

environment:

• must be able to work at least 45 hours per week, including some weekends
• must be able to travel up to 25%, pending client/teams needs
• must be able to work with teams across various geographic locations
• must be able to read, write and speak english fluently.

culture:
• fast paced team environment (frequent tight deadlines, multitasking, etc.)
• strong customer service orientation
• willingness to take risks
• open to ongoing change
• extensive computer and phone use
• interest in technology and how it’s changing our world
• open environment (cubes)
• business casual attire
• email intensive environment

qualifications

education
• bachelors degree or above preferred in communications, journalism, marketing, english or related field

experience preferred
• 0-2 years of professional experience
• proficiency in using computer and standard office applications (microsoft office is preferred)
• worked in a team environment
• managed multiple projects simultaneously
• worked under deadline pressure
• developed written materials that are organized, professional and concise
• understands of the role of the media